UI/UX Design:
Bind Online Bookstore

What frankreative made: UI/UX Design including a high fidelity website prototype for desktop and a mobile app, Campaign logotype, and branded merchandise

What frankreative did: User-testing, User interviews, Research into competitor sites, Photography, Photo Compositing, Brand Identity Design, Typesetting, Art Direction, and UI/UX Design

Client: Swinburne University of Technology Assignment, 2022

The Brief: Through researching deeply into competing online bookstore offerings and empathising deeply with users during interviewing process, a concept for a warm, engaging and community-based online bookstore was devised.

A Welcoming Homepage for Lovers of Design: This curated online space is visually enticing and differs from the competitors who prioritise flooding the screen with visual ‘noise’.

Bind On The Go, Wherever You Go: Browse the bountiful book offerings or read the lastest news on the author of the month with the Bind mobile app.
UI/UX Interaction Binding Users Into Belonging: Through considered design styling, and the concept of connection through the Bind community, this online bookstore concept is elevated above being simply commerce.
Bind Book Bag: The Bind community can show their sense of feeling ‘bound’ as one group of book and design lovers, and carry their favourite tomes using the Bind branded book bag.
Add To Your Bag: Through thoughtful graphic elements and sensitively considered typography, the checkout process is clear, easy and aesthetically engaging.
Applying User Insights: In applying user feedback that current online bookstores lacked a sense of community, and felt like simply commerce, the Bind online bookstore created a sense of belonging member reviews added to each book for sale, supporting emerging designers by featuring their work in ever-changing monthly gift-wrap, and an animal character to warmly welcome customers and interact with them during their browsing and purchasing user-journey.

References:


Image of Jens Muller

Kunst, L.M. (2018, December 21). Jens Muller: Tradition: The History of Graphic Design. Creative Mornings. https://creativemornings.com/talks/jens-muller/1

 

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